in a fawlty towers
style
( Derek Monte subthread killer: qu'est-ce que c'est, Wed 30 Jul 2008, 23:14, archived)

or just use any letters
so one day it says "HOLLYWOOD", the next "MINGE FANNY MIMSY"
( HappyToast B3ta Art Auction http://b3ta.com/links/749374, Wed 30 Jul 2008, 23:21, archived)