They're a little naive on most forms of online content/marketing.
I got a letter printed where I corrected them on how YouTube adverts work (or at least how advertisers are charged for them).
\o/
That said, they share my opinion on Social Media marketing as being this generation's 'snake oil'. Largely untrackable and unattributable, and mostly a big fat waste of company money. But every idiotic MD i've worked for in the last 10 years has felt compelled to be doing "something" on social media, and hoping for deafening applause in the weekly meeting when the company's FB page gets another 20 'likes' that week.
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Fray Brentos *mega-belms*, Thu 18 May 2017, 14:52,
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Add to that the need to have a digital strategy without actually knowing what that might be
In steps some clown who promises to deliver one and increase revenue in two years. Clueless 'posh but dim' idiots employing clown are taken in and think he/she is some sort of saviour. Anyone with an ounce of sense can see he/she is a complete fraud and bullshitter.
Clown employs muppets on big salaries to do digital type things. Muppets do not really know what they are supposed to be doing but won't challenge the clown as they owe their jobs to him/her. After two years of bluster, Town Hall Meetings, Product Stand-ups, Big Data bollocks, thousands of post it notes stuck to white boards, money wasted on redundant Digital platforms etc the square route of jack shit has been delivered and millions wasted. Clown leaves before getting pushed and leaves muppets to await their inevitable fate.
True story at a major cultural institution.
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spazzcaptain Misses Valin @, Thu 18 May 2017, 15:16,
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Big Data bollocks is the worst.
"We've built a black box which scrapes the web and outputs pretty graphics which you couldn't possibly understand but basically mean we can justify tweeting a picture of your company logo iced on a cup cake at exactly 6.45pm. Now give us money and don't ask what our qualifications in data analysis actually are."
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monkeon schmonkeon, Thu 18 May 2017, 20:34,
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Same as SEO.
Really simple theory that anyone can understand, over-charged for by cunts with business studies degrees pretending it is rocket science and cherry picking irrelevent data to back up their 'success'.
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monkeon schmonkeon, Thu 18 May 2017, 20:24,
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Indeed
Take the bleeding obvious regurgitate it with buzzwords and spin and sell it as something magic. Just like Pact Coffee
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spazzcaptain Misses Valin @, Thu 18 May 2017, 21:53,
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