They've been doing them as a flag ship film for ten years this year.
I became aware of them in 2010 because of the Ellie Goulding cover of Your Song. And who can forget the cover of Please, Please, Please, Let Me Get What I Want in 2011? en.m.wikipedia.org/wiki/John_Lewis_Christmas_advert
EDIT: here's a link to the 2011 ad because it is actually very good www.youtube.com/watch?v=dKVhv7loW9k
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Prufrock Lucifer, son of the morning!, Fri 10 Nov 2017, 11:27,
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stop taking things so literally, my pisstake videos go back to at least 2011
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HappyToast Groat froth, Fri 10 Nov 2017, 11:38,
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