Yeah - it's similar, but a totally different business model
We don't buy the cars then, sell shares in them - we just let other people get into a deal with each other.
Therefore, we don't have all of the associated running costs, or risk from having to borrow gazillions of pounds to buy a fleet of Jeremy Clarkson's wet dream fodder.
With our current model, you can own a Lotus Exige S for 3 years (from new) for about £10k (annualised to about £3.3k per year) - which is a hell of a lot cheaper than buying one for yourself.
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HoratioFellatio Taking the the out of psychotherapist, Tue 8 Mar 2011, 14:56,
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