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# absolutly
Interesting collection of Absolut Vodka ads. http://www.absolutad.org/
(I helped save b3ta! AndyK, Thu 18 Oct 2001, 11:55, archived)
# absolut ads,
are so damn nice.
And the bottle is nice too. Isn't it called Absolut, as you can't register 'Absolute' in the USA as it's an adjective?
(I helped save b3ta! pep, Thu 18 Oct 2001, 12:12, archived)
# Yes, but
it's not an adjective it's a vodka. Can somebody do an 'absolut b3ta' ad?
(I helped save b3ta! mrbrong, Thu 18 Oct 2001, 13:34, archived)
# absolute b3ta
(I helped save b3ta! automatton52 Grumpy old goth, Thu 18 Oct 2001, 14:59, archived)
# That's excellent!
Where can I buy it?
(I helped save b3ta! Wifey, Fri 19 Oct 2001, 3:37, archived)
# I liked it so much...
... I bought the bottle. And drank it.
(I helped save b3ta! AndyK, Fri 19 Oct 2001, 4:19, archived)
# apparently so...
The Absolut Company now had a product and a package. What they didn`t have was a name. The original product was called "Absolute Rent Brännvin", which was modified to "Absolute Pure Vodka", a name that for legal reasons could not be registered in the US - "absolute" was a common adjective and could not be a trademark. The final "e" was dropped removing the legal obstacle and adding an extra Swedish touch.
http://www.scandinaviandesign.com/absolut/index4.htm

Also interesting is the lawsuit launched against a small company called Absolut Beach. http://news.ninemsn.com.au/smallbusiness/legal_issues/story_1990.asp
(I helped save b3ta! AndyK, Fri 19 Oct 2001, 4:41, archived)