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# Not even then. This is what 'Publishing Law' has to say:
'Does a bookshop make an offer when it displays a book in the window at a certain price? Suppose the price label is out of date: can a customer 'accept' the offer and claim there is a binding contract at the old price? No - because shops in those circumstances are not making binding offers, but merely offers to come in and enter negotiations - what the law calls 'offers to treat'. So if our canny customer takes the book to the till and offers the old price, it is then open to the bookseller to reject that offer and instead make a counter-offer to sell it at the correct price.'

Publishing Law, Hugh Jones and Christopher Benson, Routledge 2002
(, Thu 20 Mar 2003, 10:57, archived)