I only used the term 'expert' as that was what was billed in the image, my offical (bollocks) title is 'producer of social media'.
Generally my job entails of upkeep of my company website, it's subsidiary websites, including facebook, twitter, myspace, flickr etc, policing them, updating regulary with new content which either i create myself or is supplied by my bosses, etc. I do agree that it's more about the time and effort to be putting in, rather than expertise.
I have, however, been to many seminars which have focussed on the rising importance of social media in regards to selling a product. Advertising is becoming less and less effective when it comes to selling a product, in the current climate we live in, with the ease it is to talk to folk all over the world it would be silly not to exploit that.
One lecture I went to stated that from a study made of internet users, 17% said they actively listen to advertising, though 73% would follow a peer reccomendation. Thus, if you're making a conversation directly between the company making the product and the market you're selling to, you're far more likely to make a sell, and also for those individuals to pass on their reccomendations to their friends.
All and all it can be quite a time consuming effort to do this work, and when you work for a business with only a couple of producers who have enough on their hands, you do require someone else to manage all this stuff.
You are right though, my job doesn't require as much expertise than a web developer. I am however being trained up to actually manage the more technical aspects of website management. I don't know how you guys do it.
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Fri 25 Jun 2010, 17:48,
archived)
Generally my job entails of upkeep of my company website, it's subsidiary websites, including facebook, twitter, myspace, flickr etc, policing them, updating regulary with new content which either i create myself or is supplied by my bosses, etc. I do agree that it's more about the time and effort to be putting in, rather than expertise.
I have, however, been to many seminars which have focussed on the rising importance of social media in regards to selling a product. Advertising is becoming less and less effective when it comes to selling a product, in the current climate we live in, with the ease it is to talk to folk all over the world it would be silly not to exploit that.
One lecture I went to stated that from a study made of internet users, 17% said they actively listen to advertising, though 73% would follow a peer reccomendation. Thus, if you're making a conversation directly between the company making the product and the market you're selling to, you're far more likely to make a sell, and also for those individuals to pass on their reccomendations to their friends.
All and all it can be quite a time consuming effort to do this work, and when you work for a business with only a couple of producers who have enough on their hands, you do require someone else to manage all this stuff.
You are right though, my job doesn't require as much expertise than a web developer. I am however being trained up to actually manage the more technical aspects of website management. I don't know how you guys do it.