I've just seen an advert for Toolstation
it's the worst piece of advertising I think I've ever seen. Yes I can understand appealing to the lowest common demoninator of your chosen demographic, and in this instance that's builders and other manual workers, but seriously a bunch of thick sounding people singing THE HOKEY-KOKEY is not an effective advertising strategy. I CANNOT believe you think this is going to get people to go "Oh Toolstation, that's a reliable brand that I can put my trust in and should patronise wiht my custom" I think most people would go "OH MY GOD WHAT IS THIS SHIT" and turn their tellys off straight away. And now I have to go out and do a job and get paid money and it's just so DAMNED HOT at the moment and I'm sure I'll get sweaty and quite possibly a bit sunburnt too and I'll probably end up dealing with the sort of people who say to their mates at lunchtime "Oi Bazzer, you see that Toolstation advert, made me proper laugh that did, and that bird behind the counter at the end, I'd proper do her up the shitter and she'd FACKIN love it, you knwo what I'm saying" and Bazzer will probably laugh and spit and make a rude comment about her tits.

for all you haters, I don't need your shit right now, on the internet. I'm too upset to care. And i'm telling the internet right now.