I think our main difference in perspective seems to be that you
work with large businesses, and I work with small. As such, I get pissed off when I see people who, say, run a dog walking company who have been sold a blog and twitter by a social media 'expert'.

Social Media is fine for large companies (even though it backfires all the time), but lots of blog posts with "comments(0)" is a waste of everyone's time if they don't have or need a big client base.
( monkeon schmonkeon : twitter.com/ricomonkeon, Tue 22 Jun 2010, 22:34, archived)

Actually, I think a dog walking service is a prime example of
a business which could benefit from social media engagement within a local vertical, but yes, in general your point is a valid one.
( Pedantichrist twitter.com/LordManley, Wed 23 Jun 2010, 9:15, archived)

Things like Twitter feeds...
...need a reason to exist. It needs to be part of the service and it needs to add value to the customer in some way, shape or form.

For a kennel, I can see there being an argument for a feed to allow the dog owners to keep tabs on their animal, when it was walked, fed, etc. As well as a way for owners to keep in touch with the kennel in a fairly simple way.

A dog walking service? Maybe there is an argument for it, but it would have to serve a purpose.
(Milt I like gin., Wed 23 Jun 2010, 10:19, archived)