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# 'I guess, ultimately I think that link-building is a poor-man's viral marketing'
I completely agree. Well, maybe I don't agree with the term 'viral marketing' - things that 'go viral' are successful in their own own right - 'marketing' suggests it is deliberate, which a true viral shouldn't be really. But this is a semantic argument at best.

But SEOs will do link building as a service while there are poor men out there with the lack of imagination to make that viral content. It doesn't have to be viral either, just interesting and useful; people link to useful resources, it doesn't have to be a wildfire explosion of a successful viral.
(, Tue 22 Jun 2010, 17:29, archived)