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# Provide brand ambassadors with compelling conversation hooks to enter into communities and fuel advocacy
(, Wed 4 Aug 2010, 13:41, archived)
# Yes!
When it was pointed out that the quotes came from *that website*, there was much red-facedness all round.

Like we weren't going to find out.
(, Wed 4 Aug 2010, 13:48, archived)
# whilst
engaging with multiple stakeholders.
(, Wed 4 Aug 2010, 14:03, archived)