I saw him on a chat show - think it was Wossy.
I think in a similar way to Clarkson, it's a persona that Kyle puts on for the purposes of the show, on the basis that nobody can be that much of a dick 24/7.
(
barryheadwound Mul-ti-pass? Multipass!,
Mon 16 Sep 2013, 16:07,
archived)