L'Oreal the make up / shampoo type stuff
is advertised over here with the tag line
'Because you're worth it'
(
thirdman Ia! Ia! R'lyeh Cthulhu ftagn! Ia! Ia! Mglui nafl,
Fri 7 Feb 2003, 9:26,
archived)
it's the same over here
I'm just too dumb to get it...
(
gracielou,
Fri 7 Feb 2003, 9:29,
archived)