Two important questionsI'm a copywriter in an ad agency, and my fellow 'creatives' and I are often asked to include ridiculous 'science' by pharmaceutical/beauty clients. Often, we will question their claims and, occasionally, even call them outright liars. Yet always, without fail, they force us to use their pseudo-plausible 'science'.
With this in mind, my two questions are these:
1) Can one copywriter change the world?
2) What should he wear while doing it?
Ta.
(With this in mind, my two questions are these:
1) Can one copywriter change the world?
2) What should he wear while doing it?
Ta.
mrlogic is copying your beard,
Tue 2 Sep 2008, 10:53,
archived)