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# .hence the moniker 'Snoop Doggy Dogg'
The intentional misspelling is frequently used in marketing. Take for example Froot Loops, which contains no fruit. When spoken it sounds like fruit loops, but the misspelling covers them legally.

Since Snoop Dogg was concerned about possible legal ramifications, his legal advisory suggested the 'Dogg' spelling.
(, Sun 5 Jul 2009, 16:28, archived)