Well, that was something.
I fucking love the style and the atmosphere. David Firth could do something wonderful with it. But as an anti-smoking ad? Is smoking such a big thing these days?
It seems like a bit of a weird angle to take, too. I assume that people who don't smoke would be generally put off by smokers, anyway. I'm sure they don't need to be told that it's an unpleasant experience.
If the ad is targeted at smokers, surely a message about the damage smoking can do to your body would have been a better subject, particularly using the chosen medium/presentation style.
Still, gorgeous to look at!
(, Sat 12 Feb 2022, 17:17, Reply)