I read an article about this kind of thing
They serve up loads and loads of mini-episodes of a drama to the TikToks for free. The quality doesn't matter and the narrative is relentless. Once the audience is hooked, new episodes start to cost money. Not a lot, but sufficient to make the whole enterprise profitable.
It's the 21st century baby...
(, Sun 21 Jun 2026, 23:49, Reply)