Well...
You are looking at an actual scale work of art, built by Alexander Golitzen. If you look closely, the globe has two sections, the plexiglass constructed upper text half spins, the lower half is a reflection of plexiglass stars twirling. The entire logo shoot was done by John P. Fulton, ASC's special photographic department.
BTW I have no idea if that's true or not, I just copied and pasted from one of the comments. But it sounds convincing!
(, Mon 28 Feb 2011, 23:36, Reply)