Because we have
'Sainsbury's triple chocolate crunch cereal' instead.

Oh yes.
(Londingham ., Sat 30 Dec 2006, 14:08, archived)

That's only good with sugar on the top

(__, Sat 30 Dec 2006, 14:09, archived)

hahaha

(Londingham ., Sat 30 Dec 2006, 14:10, archived)