b3ta.com user adamb
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Colleagues
In response to Fothermucker, ASDA workers were called colleagues way before Wal-Mart. I used to work in one of their distribution warehouses when a dirty student. Blokes there subverted it by caling each other 'brother' in a monastery-stylee.

As for Wal-Mart - when they took them over a friend of a friend was an accountant at their head ofice. The staff had to go out into the car park and chant 'Give me a W...' etc one day.
(Wed 25th Apr 2007, 19:11, More)