I completely agree with you.SEO should just be the optimisation code-fixing side, which is a development skill. And a one off charge.
However, most companies have a monthly charge which is often more than the website is worth, for which they are merely paying for spam (which makes the company look bad) or AdWords which they could buy themselves for far cheaper.
They use 'optimisation' as a slight of hand to disguise from their spammy techniques. They make changes each month to look like they are doing something technical.
Likewise, no companies *need* Twitter or a Blog, and yet they are being oversold them all the time, lied to that it is a great way to get new business. If you can write and enjoy writing, it perhaps is. If you are writing a blog because you have to... no one will read it.
(However, most companies have a monthly charge which is often more than the website is worth, for which they are merely paying for spam (which makes the company look bad) or AdWords which they could buy themselves for far cheaper.
They use 'optimisation' as a slight of hand to disguise from their spammy techniques. They make changes each month to look like they are doing something technical.
Likewise, no companies *need* Twitter or a Blog, and yet they are being oversold them all the time, lied to that it is a great way to get new business. If you can write and enjoy writing, it perhaps is. If you are writing a blog because you have to... no one will read it.
monkeon schmonkeon,
Mon 21 Jun 2010, 14:40,
archived)