Paid links is an awkward oneDefinitely not great as a long term strategy and in an ideal world shouldn't be used at all. Unfortunately in a lot of competitive industries (e.g. loans) for every 100 natural links you build through link bait, participation, etc. your competitor will simply buy £1000 using their bottomless pit of a marketing budget (some companies have in-house SEOs whose sole job it is to contact websites offering to buy links). So in these instances it's easy to go down the route of 'if you can't beat them, join them'.
I'll gaz you on the other point.
(,
Tue 22 Jun 2010, 16:30,
archived)
I'll gaz you on the other point.
