Some examples off the top of my head...Given the following URL to URL mapping list, write a regular expression for Apache's mod_rewrite in order to 301 redirect from the URLs in column A on the URLs in column B.
Brand X uses a corporate font for branding purposes and as such uses a lot of imagery on their site to convey content; create one example using just JavaScript and one example using pure CSS of a text/image replacement system that allows the imagery of a clickable link to be used for the majority of users but also presents the textual content to search engines and screen readers. Comment on which you would choose and why.
Describe four common methods of page redirection and include their advantages and disadvantages in relation to search engine indexing.
These are more technical examples. For content development, ask them to look at a site and recommend three content changes and three suggestions for new content development, complete with reasoning/justification.
(,
Tue 22 Jun 2010, 22:08,
archived)
Brand X uses a corporate font for branding purposes and as such uses a lot of imagery on their site to convey content; create one example using just JavaScript and one example using pure CSS of a text/image replacement system that allows the imagery of a clickable link to be used for the majority of users but also presents the textual content to search engines and screen readers. Comment on which you would choose and why.
Describe four common methods of page redirection and include their advantages and disadvantages in relation to search engine indexing.
These are more technical examples. For content development, ask them to look at a site and recommend three content changes and three suggestions for new content development, complete with reasoning/justification.
I guess the dead end hereis that you actually seem to have decent standards to work to and can justify your position.
I sincerely believe that most SEOs I've come across would fail the first two parts of your test.
I may just have met a bad bunch.
What percentage of SEOs do you think are charlatans?
(I sincerely believe that most SEOs I've come across would fail the first two parts of your test.
I may just have met a bad bunch.
What percentage of SEOs do you think are charlatans?
monkeon schmonkeon,
Tue 22 Jun 2010, 22:21,
archived)
I really have no idea.I tend to mix with peers in the industry and they tend to be pretty good. The best SEOs will be expensive and you won't be likely to find them working for Mrs Miggins' pie shop.
Charlatans might be a bit of a strong word (I know that I started it). A little local web development company won't cope with a large corporate site with a complex technology stack that integrates content serving, back-end warehouse control and an inventory count that runs to millions of products.
SEOs are the same. There are little outfits that serve local businesses - I wouldn't likely rate many of them on a corporate business scale. Then there are the big players. Some are good, some are not so good. Their credentials and case studies should let you judge them against each other.
As for individuals, it is impossible to tell what percentage are worth their salt. We have had people apply to us claiming to be experienced SEOs and they have just copied an essay from the internet as "proof" of their skills; a quick quoted search revealed him for what he was. Then again, we have had some great people apply who have stood up to scrutiny under interview and worked out very well.
(,
Tue 22 Jun 2010, 22:52,
archived)
Charlatans might be a bit of a strong word (I know that I started it). A little local web development company won't cope with a large corporate site with a complex technology stack that integrates content serving, back-end warehouse control and an inventory count that runs to millions of products.
SEOs are the same. There are little outfits that serve local businesses - I wouldn't likely rate many of them on a corporate business scale. Then there are the big players. Some are good, some are not so good. Their credentials and case studies should let you judge them against each other.
As for individuals, it is impossible to tell what percentage are worth their salt. We have had people apply to us claiming to be experienced SEOs and they have just copied an essay from the internet as "proof" of their skills; a quick quoted search revealed him for what he was. Then again, we have had some great people apply who have stood up to scrutiny under interview and worked out very well.