Fair enough.Although his blog does seem a success because he wants to write.
There's no sales-talk on it, just things he finds interesting.
Which was a point I think I made earlier - the only successful blogs are ones which are written by someone with a love of writing.
A businessman forced to write something is not going to be read.
It's usually hard enough to get clients to sit down and write normal content for a website, they have better things to be doing - so writing a blog is going to be a chore to most.
(There's no sales-talk on it, just things he finds interesting.
Which was a point I think I made earlier - the only successful blogs are ones which are written by someone with a love of writing.
A businessman forced to write something is not going to be read.
It's usually hard enough to get clients to sit down and write normal content for a website, they have better things to be doing - so writing a blog is going to be a chore to most.
monkeon schmonkeon,
Thu 24 Jun 2010, 11:54,
archived)
True, but do you think the idea was originally his or that of Motionlab Marketing, linked to from the footer?
This is what I mean - if a businessman buys a blog and then writes nothing worth reading, who's fault is it really, when you can see right there that it can work so long as you put the effort in, even for something as tedious as double glazing? Should the company they're dealing with refuse to set them up the blog, or refrain from mentioning it as a possibility, because they don't think the client is interesting enough to sustain it?
(,
Thu 24 Jun 2010, 12:04,
archived)
This is what I mean - if a businessman buys a blog and then writes nothing worth reading, who's fault is it really, when you can see right there that it can work so long as you put the effort in, even for something as tedious as double glazing? Should the company they're dealing with refuse to set them up the blog, or refrain from mentioning it as a possibility, because they don't think the client is interesting enough to sustain it?
."Should the company they're dealing with refuse to set them up the blog, or refrain from mentioning it as a possibility, because they don't think the client is interesting enough to sustain it?"
They should ask him whether he thinks that he has the time and desire to write decent content, they should then help guide him in his articles to avoid him going down the sales talk route.
I may be wrong, but this does not seem to happen very often. Most corporate blogs I stumble across have nothing to them. There is no guidance there, and they are scared of offering opinion through fear of damaging brand.
(They should ask him whether he thinks that he has the time and desire to write decent content, they should then help guide him in his articles to avoid him going down the sales talk route.
I may be wrong, but this does not seem to happen very often. Most corporate blogs I stumble across have nothing to them. There is no guidance there, and they are scared of offering opinion through fear of damaging brand.
monkeon schmonkeon,
Thu 24 Jun 2010, 12:13,
archived)