Again, there are simple tools forkeyword research, and is relevant to anyone.
Keyword mapping increases the time taken in the initial cost of optimising a site (if the site is particularly large), but why should someone then pay a premium monthly fee when this should be done in a single go, especially if it is a static site?
(Keyword mapping increases the time taken in the initial cost of optimising a site (if the site is particularly large), but why should someone then pay a premium monthly fee when this should be done in a single go, especially if it is a static site?
monkeon schmonkeon,
Thu 24 Jun 2010, 15:01,
archived)
Yep, everyone has access to the keyword tool... mind you, most people don't even know to turn broad match off to get an accurate number figure, let alone how to use it to determine the best keywords for a given page on their site.
If it's a static site then yeah you'd hope to get the keyword mapping right first time but business aims can change over time, and keywords with them. Other than that you might find you overreached yourself with your original targets and go back and refine them further. But yeah, keyword mapping shouldn't be the major focus in the ongoing work, unless it very active site with content changing on a regular basis.
(,
Thu 24 Jun 2010, 15:21,
archived)
If it's a static site then yeah you'd hope to get the keyword mapping right first time but business aims can change over time, and keywords with them. Other than that you might find you overreached yourself with your original targets and go back and refine them further. But yeah, keyword mapping shouldn't be the major focus in the ongoing work, unless it very active site with content changing on a regular basis.
Again, I have no problemwith reasonable initial costs.
It is the on-going side of it which I feel there isn't much skill in.
Could you break down what is involved in the work clients get for a monthly fee?
(It is the on-going side of it which I feel there isn't much skill in.
Could you break down what is involved in the work clients get for a monthly fee?
monkeon schmonkeon,
Thu 24 Jun 2010, 15:43,
archived)
Not really, we charge an hourly fee budgeted to whatever the client is happy to spend. We only set a fee for the setup as that will take a finite amount of time, wheras we can do as much or as little monthly work for the client as they need or are happy to pay for - although obviously the more work we do, the more of an effect we can have. The hourly fee is the same as we charge for dev work, we don't discriminate. It's probably multiples of what you'd charge but then that's just the difference between agencies and freelancers in any profession.
So, we'll have a set number of hours to work on a client so we'll often have to prioritise at the start of the month what needs doing - if there's been some new products or content adding we'll make a point of ensuring it's all in order and the right keywords are on there. If the site's remained static we'll work on link building - sometimes just carrying on trying to improve rankings for the clients main phrases, or we might target some specific pages to help a client promote a particular item, for example. In some cases we work purely on a consultancy level regarding on site work, so we have to spend that time guiding the client's developers through any work that needs doing.
(,
Thu 24 Jun 2010, 16:47,
archived)
So, we'll have a set number of hours to work on a client so we'll often have to prioritise at the start of the month what needs doing - if there's been some new products or content adding we'll make a point of ensuring it's all in order and the right keywords are on there. If the site's remained static we'll work on link building - sometimes just carrying on trying to improve rankings for the clients main phrases, or we might target some specific pages to help a client promote a particular item, for example. In some cases we work purely on a consultancy level regarding on site work, so we have to spend that time guiding the client's developers through any work that needs doing.
As long as the client is aware of what they are gettingfor their fee, and understand why things are being done, then an hourly fee actually seems far fairer than most I've come across.
So, fair enough.
Going to bow out of the debate now, as it's rather too time consuming.
And I never even got on to ranting about the sheer amount of spam I get from people asking for text links and link building scams...
(Although I suspect that no one is going to come on here and admit to sending them)
(So, fair enough.
Going to bow out of the debate now, as it's rather too time consuming.
And I never even got on to ranting about the sheer amount of spam I get from people asking for text links and link building scams...
(Although I suspect that no one is going to come on here and admit to sending them)
monkeon schmonkeon,
Fri 25 Jun 2010, 10:20,
archived)