Excellent!
'Maximise breakthrough by leveraging influencers'* - what the hell does that even mean?
Edit: * this was actually used in a PowerPoint Deck I was recently sent.
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Wed 4 Aug 2010, 13:17,
archived)
Edit: * this was actually used in a PowerPoint Deck I was recently sent.
It means
"I get paid £500 for each of these little essays, and there's no way I'm going to waste my time finding out stuff that some twat with a degree already knows."
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Wed 4 Aug 2010, 13:20,
archived)
Provide brand ambassadors with compelling conversation hooks to enter into communities and fuel advocacy
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Wed 4 Aug 2010, 13:41,
archived)