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# Excellent!
'Maximise breakthrough by leveraging influencers'* - what the hell does that even mean?

Edit: * this was actually used in a PowerPoint Deck I was recently sent.
(, Wed 4 Aug 2010, 13:17, archived)
# It means
"I get paid £500 for each of these little essays, and there's no way I'm going to waste my time finding out stuff that some twat with a degree already knows."
(, Wed 4 Aug 2010, 13:20, archived)
# :)
twat with a degree that fool in Research
(, Wed 4 Aug 2010, 13:22, archived)
#
fool in research some temp
(, Wed 4 Aug 2010, 13:24, archived)
# Provide brand ambassadors with compelling conversation hooks to enter into communities and fuel advocacy
(, Wed 4 Aug 2010, 13:41, archived)
# Yes!
When it was pointed out that the quotes came from *that website*, there was much red-facedness all round.

Like we weren't going to find out.
(, Wed 4 Aug 2010, 13:48, archived)
# whilst
engaging with multiple stakeholders.
(, Wed 4 Aug 2010, 14:03, archived)
# needs more
stakeholders.

Why the fuck is this word used in pretty much every second "business" sentence I see these days?
(, Wed 4 Aug 2010, 14:01, archived)