I think its the opposite
The 'un'nerd people see the 'nerds' in the adverts, relate to the stereotype of them and think 'if they use it, it must be good' although, as you say, I wouldnt have vodafone or BT if you gave it me for free.
(
robneymcplum spiced up his life on,
Mon 18 Feb 2013, 12:08,
archived)