it's marketing genius!everyone is calling it disgusting and saying they should change it back. all this means is that the new owners are getting all the free publicity they could possibly want!
(
Smash Monkey lowering the tone of the whole internet,
Sun 31 May 2015, 15:57,
archived)
My band stopped by for a pint at the Fighting Cocks, north of Londonhad no problem with the name back then (20 years ago now...) The place even made our national news recently.
www.npr.org/sections/thetwo-way/2015/05/26/409756452/british-pub-ye-olde-fighting-cocks-is-asked-to-change-its-name
(www.npr.org/sections/thetwo-way/2015/05/26/409756452/british-pub-ye-olde-fighting-cocks-is-asked-to-change-its-name
tubaman,
Mon 1 Jun 2015, 6:48,
archived)