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# Yes
because everyone lives in fear of the Data Protection Act...
(I helped save b3ta! Ijon Tichy, Mon 18 Aug 2003, 13:43, archived)
# Well
If they ever send me anything I'll have 'em.
Someone like Saisnbury's couldn't really get away with it, I'm sure.

We're that scared of it that we don't even tell our web subscribers who've opted out if the site going to be down. And they pay nearly £2,000 for the service.
But we're chickens
(It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday! butchbint, Mon 18 Aug 2003, 13:45, archived)
# It's been a couple of years
since I looked at the 1998 update, but I seem to remember it still being fairly toothless.

Saying that I doubt a company like Sainsbury's would be stupid enough to directly ignore people opting out of their marketing that way.
(I helped save b3ta! Ijon Tichy, Mon 18 Aug 2003, 13:49, archived)
# The DPA isn't worth the paper its printed on
thankfully

By having a Nectar card you become a "customer" which means they have a lot of power over what they can do with your data whether you you opt-out or not...
(I helped save b3ta! thirdman Ia! Ia! R'lyeh Cthulhu ftagn! Ia! Ia! Mglui nafl, Mon 18 Aug 2003, 13:47, archived)
# they just sent me my points update
saying that as I had opted out I have missed out on 100s of great offers and gave me the option to opt in again.

I always make sure I tick the right box and never get junk mail. So obviously some people take notice of it.
(It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday!It's my b3taday! butchbint, Mon 18 Aug 2003, 13:51, archived)
# I lways obey the "do not mail" (DNM) requests only cos its easier than dealing with the complaints
the DPA is widely regarded as weak tho its not as useless as the MPS

I just gave them my old address when I got my Nectar card - I still get the points in sainsburys...
(I helped save b3ta! thirdman Ia! Ia! R'lyeh Cthulhu ftagn! Ia! Ia! Mglui nafl, Mon 18 Aug 2003, 13:56, archived)
# Indeed.
I believe the opt-out only prevents them selling what info they want to all and sundry.
(I helped save b3ta! Ijon Tichy, Mon 18 Aug 2003, 13:51, archived)