apparently so...The Absolut Company now had a product and a package. What they didn`t have was a name. The original product was called 'Absolute Rent Brännvin', which was modified to 'Absolute Pure Vodka', a name that for legal reasons could not be registered in the US - 'absolute' was a common adjective and could not be a trademark. The final 'e' was dropped removing the legal obstacle and adding an extra Swedish touch.
http://www.scandinaviandesign.com/absolut/index4.htm
Also interesting is the lawsuit launched against a small company called Absolut Beach. http://news.ninemsn.com.au/smallbusiness/legal_issues/story_1990.asp
(http://www.scandinaviandesign.com/absolut/index4.htm
Also interesting is the lawsuit launched against a small company called Absolut Beach. http://news.ninemsn.com.au/smallbusiness/legal_issues/story_1990.asp
AndyK,
Fri 19 Oct 2001, 4:41,
archived)