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# yup!
it's when people make money or gain free marketing capital out of it.

As
Sony Pictures Home Entertainment
Universal Pictures
20th Century Fox Home Entertainment
Icon Home Entertainment
Warner Home Video
Carphone Warehouse
Entertainment Arts
Momentum Pictures
Pathe Distribution Limited
Blaupunkt

and other companies do when they dole out prizes via Zoo to people who send our creations in.
(, Fri 22 Jun 2007, 17:37, archived)