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# The future of advertising is already here.
and it is bad.
BT are trialling, while Virgin and Talk Talk are waiting to implement, a service run by ex rootkit spyware firm Phorm Inc. ( formerly 121media ) whereby the use of Deep Packet inspection hardware at the ISP premises will intercept every piece of web traffic you send or receive in order to analyse your web behaviour so that it can serve advertisements to you based on the places you visit ( and not just the content of the page you are visiting ). This is most definitely illegal under RIPA and many of us have written to MPs and the ICO in a bid to get this stopped now.

www.inphormationdesk.org/
petitions.pm.gov.uk/ispphorm/
www.petitiononline.com/BTRipa/petition.html

(, Wed 9 Apr 2008, 19:24, archived)