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# coca cola make a loss on every unit sold in those glass bottles
buy more coke in glass bottles
(, Sat 5 Jul 2008, 21:35, archived)
# A loss?
Like they lose moneys?
(, Sat 5 Jul 2008, 21:37, archived)
# seriously?
Why do they do it then? Or why don't they charge more for then?
(, Sat 5 Jul 2008, 21:39, archived)
# it's an iconic brand identity
they sell so very little in the bottle compared to cans/plastic bottles that the profit margin is not even dented - it is after all, just sugary water, the mark up is huge.
(, Sat 5 Jul 2008, 21:53, archived)