It's the spray on Toffeethat you're paying for... that and the private Jet owned by the CEO of Butterkist
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Thu 22 Oct 2009, 15:53,
archived)
Morgan Spurlock tells an anecdote in one of his books,that the chap who would later invent the McDonald's supersize used to work for a cinema chain. This cinema chain were struggling to convince people to buy enough popcorn - they tried buy-one-get-one-free, but no one wanted to be seen eating two tubs of popcorn. So what he suggested was that they increase the size of a portion by 100%, but only put up the price by about 10%. Suddenly people thought they were getting a great deal and people who used to not buy it started buying it.
Spurlock does not, however, name the people involved or the cinema chain in question.
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Thu 22 Oct 2009, 15:57,
archived)
Spurlock does not, however, name the people involved or the cinema chain in question.