Plus, the Portman group is only advisory, they don't have any real power and is controlled by the breweries.
(, Mon 28 Apr 2014, 22:49, Reply)
as a self regulatory body...
the main aims of the portman group are to maintain the idea that alcohol producers act responsibility in their marketing.
they are chiefly there to stop kids from being targeted with drinking advertising.
Brew dog makes an adult product, but they just love to make it look young, edgy, and slightly dangerous.
going hard at the portman group because they are pointing out the parts of your brand and product which appeal to younger audiences is fucking overkill.
also anybody who calls anything they have done PUNK deserves to be fucking shot.
(, Tue 29 Apr 2014, 9:29, Reply)