Mmmmwelllllmmmm...
Certainly the sets have become a lot cheaper in real terms. However, they have shifted from a wide variety of smaller sets in the past to now just one set at each of their target price points in each theme. Along with a bit of a markup when it's a licensed set like Star Wars.
I mean, if you actually take the holy grail of 1980, the 928 Space Cruiser, and hold one in your hands, it's not really all that big and would probably only retail today at about £60. Compared to around £20 over thirty years ago that's pretty good going.
The difference is that nowadays that would only be the mid-range space toy and the massive collector's Death Star or whatever next to it costing some £300 makes it look like something out of a Kinder egg in comparison.
And the likes of Toys'R'Us always prefer to stock the big-box items as they're easier to stock manage and make more profit. That can warp a parents' view of the product. It's also why LEGO don't make many trains any more, sadly, as no-one will stock smaller add-on sets...
( , Fri 10 Jun 2016, 14:51, Share, Reply)
Certainly the sets have become a lot cheaper in real terms. However, they have shifted from a wide variety of smaller sets in the past to now just one set at each of their target price points in each theme. Along with a bit of a markup when it's a licensed set like Star Wars.
I mean, if you actually take the holy grail of 1980, the 928 Space Cruiser, and hold one in your hands, it's not really all that big and would probably only retail today at about £60. Compared to around £20 over thirty years ago that's pretty good going.
The difference is that nowadays that would only be the mid-range space toy and the massive collector's Death Star or whatever next to it costing some £300 makes it look like something out of a Kinder egg in comparison.
And the likes of Toys'R'Us always prefer to stock the big-box items as they're easier to stock manage and make more profit. That can warp a parents' view of the product. It's also why LEGO don't make many trains any more, sadly, as no-one will stock smaller add-on sets...
( , Fri 10 Jun 2016, 14:51, Share, Reply)