You're all wrong. This guy coined it:
www.spectator.co.uk/2015/04/hating-the-daily-mail-is-a-substitute-for-doing-good/
And writes about its coinage here:
www.spectator.co.uk/2015/10/i-invented-virtue-signalling-now-its-taking-over-the-world/
( , Mon 9 Jan 2017, 15:35, Share, Reply)
www.spectator.co.uk/2015/04/hating-the-daily-mail-is-a-substitute-for-doing-good/
And writes about its coinage here:
www.spectator.co.uk/2015/10/i-invented-virtue-signalling-now-its-taking-over-the-world/
( , Mon 9 Jan 2017, 15:35, Share, Reply)