Can anyone explain this new fad of using the present continuous instead of the present simple to me.
It seems to have begun on those annoying interior design shows.
I really don't get it. 'I'm loving the irony', will you stop loving the irony in 10 minutes time? If you see this video tomorrow, will you hate the irony? I don't see what's temporary about your love of the irony?
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The Awful Puppy Bakery is still bored, Sat 12 Jan 2008, 8:43,
Reply)
it is indeed temporary
next time i see it, i will already have seen it, and it will be less loveable as it become more seen and therefore more repetitive
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wjh31, Sat 12 Jan 2008, 9:33,
Reply)
It probably has to do with McDonalds and the "I'm lovin' it" slogan. Now that is temporary.
(, Sat 12 Jan 2008, 15:28, Reply)