The specific context is not all that important.
Funny looking bloke makes funny faces on tv quiz when he doesn’t know the answer about a sexy song. That’s the long and short of it.
I think loads of memes are understood without the audience necessarily being familiar with the source.
(, Fri 12 Feb 2021, 0:14, Reply)
But not transmissible enough among people who are not familiar with the nature of the show. More MERS than Covid
(, Fri 12 Feb 2021, 6:50, Reply)