You’re overlooking the fact that w3w seems clever, easy to understand, and accessible to simpletons like me. Call it good marketing, whatever, it works as a means of supplying a very precise location quickly and easily. I’m sure there are better ways to do that, but will they cut through?
(, Thu 21 Oct 2021, 22:46, Reply)
..Whatever you think of their business practices, the three words idea is brilliant - simple, memorable and effective for communicating your precise location by voice, text or whatever.
(, Thu 21 Oct 2021, 23:15, Reply)