its not a terrible idea, but I think it's utility is limited
it's based around a fading print paradigm that people will need to record or memorise something, like a long website names, or some three word phrase in this case, in order to use it. If something is communicated in digital format, which most things are exclusively these days, you don't actually need to expose this code to users, just give them a button or link to click on. A website name at least also functions as branding, or for search engine for people who only kind of remember it, but people aren't going to google trout.mask.replica in the hope of finding a location.
The main plus as I see it is dividing the world up into 1m grid or whatever it is has a certain user-friendliness to it being a scale humans can relate to, it's a clever idea, but any of the mapping companies could easily implement this and what3words don't own any of the mapping data, they just licence it
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cumquat may will not be commenting further on the allegations, Thu 21 Oct 2021, 23:16,
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