i reckon the research is flawed
when you read the methodology, the way they say they eliminated the psychological effect of the novelty of using a new cart as a confounding factor was with an exit questionnaire sample, but this is notoriously unreliable way of determining what influences people, most are completely unaware of why they do most things as consumers, and frankly as marketing researchers they should know better. a better designed comparison would have both carts available to shoppers for several months, so you know you're not seeing the novelty effect play out in impulse purchasing. I'd like to see research in the effect of different muscle groups in trolleys ending up in canals
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cumquat may will not be commenting further on the allegations, Thu 25 Nov 2021, 13:40,
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