What does a drumming gorilla
have to do with chocolate either?
They're trying to go for the "Make people pay attention and remember the product by being bizarre" angle. Unfortunately, it's REALLY hard to get right.
(
Kerrisis There's someone in my head, but it's not me., Sun 25 Jan 2009, 16:50,
Reply)
I think the Brains one is quite good
in that it has a tag line about water helping brain be more active. Unfortunately, I remembered it as an evian advert when apparently it's for a water brand called Drench (which I haven't seen in shops). Ah well.
(
thiswasmyclone, Sun 25 Jan 2009, 17:12,
Reply)
