
Try starting a business starting with "easy" or a product with a lower case "i".
It wont be Branson himself sending out the letters but brand lawyers needing something to justify their wage.
They 'lympic having been at it too.
Wonder how long before this guy gets a letter
maps.google.co.uk/maps?q=NW10+0DG&hl=en&ll=51.562705,-0.258372&spn=0.009057,0.016243&sll=53.800651,-4.064941&sspn=8.817469,16.633301&t=h&hnear=London+NW10+0DG,+United+Kingdom&z=16&layer=c&cbll=51.562817,-0.258654&panoid=2huuk8YIIi9o4KnMAMTXkw&cbp=12,31.8,,1,3.52
( , Tue 17 Jul 2012, 11:17, Reply)

we had a fight off a challenge from a brand lawyer for a giant telco trying to reserve the prefix oi + everything around their brand. we won, but if they'd taken us to court we coudnt have afforded the risk of losing
( , Tue 17 Jul 2012, 11:57, Reply)

en.wikipedia.org/wiki/List_of_Oi!_bands
( , Tue 17 Jul 2012, 13:52, Reply)