I think you'll find that the article is a pisstake, and Lee's 'modesty' is, and always has been, a joke about his fame - or lack of it.
I'm not the biggest fan, but unlike Gervais (a total cunt) who is almost singularly obsessed with fame, I think most of Stewart Lee's stuff is based on a carefully staged persona.
*Walks away slowly, lighting cigarillo*
(
waz4444 Escorts, bescorts - Come in if you're saucy., Mon 23 Jul 2012, 8:47,
Reply)
oh, so he is a knowingly self-parodying ironic cunt
that just makes him even more of a cunt
(, Mon 23 Jul 2012, 8:51, Reply)
I've just been informed that he doesn't even have a Twitter account
and apparently, the whole thing's a satire on the sort of person that would write a column like that.
(, Mon 23 Jul 2012, 13:35, Reply)