
Best so far is proposing to someone called Angela A. Hutt-Chamberlin on behalf of someone called jsbeals.
www.youtube.com/watch?v=_-fLV28SkZ8
Apparently she said yes.
( , Wed 14 Jul 2010, 11:08, Reply)

on that campaign, and Old Spice still smells awful, but I don't care because it's very, very well done.
( , Wed 14 Jul 2010, 11:19, Reply)

but i cant help but think that they're turning their brand into a joke.
( , Wed 14 Jul 2010, 11:28, Reply)

you can do with it though. I think they've accepted that it already is a bit of a joke, and tried at least to make it an in-joke.
( , Wed 14 Jul 2010, 11:31, Reply)

People have been making fun of old spice for ages. My dad wore it, so why would I? Fact is the younger generation responds to this sort of tongue-in-cheek sarcastic lameness (at least in the states). That's where the money is anyway, not us old farts (me, being all of 28 years).
( , Wed 14 Jul 2010, 13:27, Reply)

It was a shit drink only sold at chip shops, then they came up with a ridiculous campaign based on violence and seemingly random insults and stuff, but it was aimed squarely at savvy children and teenagers. Soon enough everyone was 'tangoing' each other while slurping down lots of delicious delicious orange soda. Advert wins
( , Wed 14 Jul 2010, 16:26, Reply)

thye have been very very clever with this, they made a few personal ones for Digg's Kevin Rose, Anonymous, and twitter users. Lesson to be learned: clever internet marketing is the way forward
( , Wed 14 Jul 2010, 16:23, Reply)