These type of adverts are "anchoring" thoughts and feelings to their product
By association. For example, some visual or audio anchors that will elicit positive responses in people are things like bird-song, pictures of open hills and sunny valleys, ya know, *happy* stuff.

On a similar level having trendy motherfuckers swanning about a night-club and then pasting a SoCo jingle at the end makes people sheeple associate trendy rock-wannabe cunts with SoCo. I know you and me and most people here see through this and throw our hands up in despair, but sense and popularity never go hand in hand, hence this QOTW.
( whenanimalsattackhumans clad in global hypercolour, Wed 21 Oct 2009, 15:20, Reply)