I don't understand the attractionSmaug says: Ricky Gervais. Lesbian pr0n. Going into a crowded bar, purely because it's crowded. All these things seem to be popular with everybody else, but I just can't work out why. What leaves you cold just as much as it turns everyone else on?
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Scaryduck LIKES EGG, Thu 15 Oct 2009, 14:54)
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that's the difference between advertising and marketingResponses from TV and billboards can't be monitored. So you have to make as big a splash as possible - therefore, creative.
As an interesting side note, Bob Isherwood, worldwide creative director of Saatchi & Saatchi, commissioned research which showed that award-winning advertising is significantly more effective than the dull stuff.
But then the people who commission research often get the results they want.
/contradictory cynic blog
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mrlogic is copying your beard, Wed 21 Oct 2009, 17:23,
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Well....There's Econometric analysis to strip out the effect of all factors other than advertising, but in general what that shows is that you rarely get positive return-on-investment from advertising in the short-term - in other words you make less money off the back of it than it costs you as a business.
However, you just hope that in the long-term it pays off. Or that's what you tell the client anyway...
(, Wed 21 Oct 2009, 17:32, closed)
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