Shit use of training budgets/recruitment
I’m a copywriter and editor, and a few months back, I discovered we’d hired another copywriter on a fixed term contract to write the text for our website. I wasn’t involved in selecting this person at all, despite being the only guy here who knows anything about copywriting at all. I only found out about it once he had started.

So far, so annoying.

This guy proceeded to write the entire website without doing any keyword research at all. Brilliantly, on every single one of the 300+ pages he wrote, he used the name of the company in the first sentence ‘to help with SEO’.

After he’d finished writing the website (the copy has not actually been used for the reasons outlined above) he was THEN sent on SEO training. A week later, he left his role and moved on another fixed term contract to another part of the company.

So we hired someone on a fixed term contract SPECIFICALLY to do a job, they couldn’t do it properly, we let them do it anyway, we then spent precious training money on training them in how to do the thing they’ve already fucked up, a whole week before they moved to another part of the business (and yes, the head of department did know they were about to move but sanctioned the training anyway)

Holy motherfucking Toledo.
(Bappage, Mon 8 Oct 2012, 14:02, 5 replies)

And you sat back and let this happen?

( Je suis un vagabond is an unfunny, up your own arse middle class knob, Mon 8 Oct 2012, 14:04, closed)

Christ no, but there's only so long you can complain to, especially when the people you would be complaining to are the same ones who make such catastrophic fuckwit decisions. Made it very clear that the work was not good enough to be used and that keyword research was needed - so I've stopped the shit text actually going live. I wasn't overseeing his work as he produced it; the level of fuckwittery only became clear to me once the job was 'finished' and I insisted I check it before other dickheads just set it live and ruined our chances of being found for anything in Google ever again. Even then the whole thing has been protrayed as me 'sticking my nose in' rather than 'pointing out what fucking dickheads we all are'.

Perhaps I should have clarified from the outset, however, that I work in public sector, which may well make some of the idiocy 'easier' to understand.
(Bappage, Mon 8 Oct 2012, 14:26, closed)

Didn't you know
Unless you provide a 500 page document with diagrams, someone, somewhere will deliberately assume you're in the wrong by making up their own key facts?
(Kliper Filllets Getting noticed by twats on the internet since, Mon 8 Oct 2012, 14:43, closed)

True fact.

( Snappyuk gets BIGGER with free sample., Mon 8 Oct 2012, 19:00, closed)

Christ's sake Vagabond
If I'd been mean to you I'd understand getting put on 2.0.
(dozers, do fuck off ur a nob m8, Mon 8 Oct 2012, 23:12, closed)