A Company... and it's poorly thought through pamphlets.
Well, I work for a (non-english) company that makes food-packaging machines. Every now and then we have a new project that results in a spangly new 20-ton machine that churns out 20,000 packages per hour ... or similar.

A year or so we had the end of a 5 year project that was essentially an environmentally friendly (and cheap to produce) bottle... At one of the world's most advanced and largest food-tech shows, My company wheels out thousands of posters, pamphlets and flyers that proudly declared.....

"WE'VE BOTTLED IT!!!"

Nice one. Many MANY people were stood taking photos of the posters... not one Swede could work out why. Ironicly, having presented a machine that ran continuously and faultlessly for the 4 days the sh ow was open, the project was then canceled. We designers were not bitter... Honest.

The latest Logo, designed to get people to work together in harmony is..

"JUST DO IT - Together"

That's Right... Not content with Pilfering Nike's catch-phrase, They manage to turn it into something with sexual connotations that Everyone (Swedish advertising gurus excluded it seems) can see from a mile off.

Excpensive?... not really... but when people actively stand back and laugh at you, it can't be THAT good...
( Humpty Dumpty was Pushed Is unaware of having any limits., Wed 31 Oct 2007, 9:11, Reply)